The costs of digital marketing vary widely in the industry, though like most things, prices are higher for additional services. Most digital marketing consultants and agencies use one of three common payment models: monthly retainer contracts, project-based fees, or hourly rates. The social media marketing cost will depend on how it fits into your overall marketing scheme. Some small businesses do most or all of their business online while other businesses rely on a combination of sales from physical locations and online orders.
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